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  • Ryan Faricelli

When Christmas Trees Save Lives...

BUY A TREE. CHANGE A LIFE. is one of the many dedicated sponsors that help make General Assembly possible.

As a 501(c)3 nonprofit organization founded in 2012, BUY A TREE. CHANGE A LIFE. is dedicated to helping children globally and locally through volunteer mobilization by way of an annual Christmas tree sale.

Churches who join the BUY A TREE. CHANGE A LIFE. project sell Christmas trees to raise money that goes directly to helping children. Half of the funds raised during the Christmas tree sale goes to local organizations helping kids in the community in which it was raised, and half is used to help children all across the world.

The Christmas tree sale often sees unprecedented attendance from people in the community. This means that not only does this program help kids, it also helps the church engage their community and community leaders while increasing awareness of the church.

BUY A TREE. CHANGE A LIFE. supports churches who become a site throughout the project year. Products, logistics, training, site support, and coaching are all part of the BUY A TREE. CHANGE A LIFE. program. Churches also have access to an online project management site, trademarked logo, Operations Manual, video training resources, promotional materials, photos, and more.

In 2021 BUY A TREE. CHANGE A LIFE. had 59 locations in 17 states mobilizing generosity movements to help children. In partnership with local churches and People for Care and Learning, BUY A TREE. CHANGE A LIFE. has raised and given away $5,680,678 to help children!

Pastors attending General Assembly can learn more about this incredible program and how to become a BUY A TREE. CHANGE A LIFE. site by attending the free pastor’s luncheon being held on Thursday, July 28, at 11:30 a.m. following the Morning Business Session. To register for this event, visit

General Assembly attendees can also find BUY A TREE. CHANGE A LIFE. in the Exhibit Hall.

For those of you at home, learn more about BUY A TREE. CHANGE A LIFE. from their website at



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